Engagement Rate Calculator
Measure how hard your content actually hits — by followers or by reach.
Quick answer: Free engagement rate calculator: compute ER% by followers or reach from likes, comments and shares — with industry benchmarks.
How to use
- Open this page on any device — no signup needed.
- Fill in the fields above.
- Get your result instantly — nothing is uploaded.
About this tool
Engagement rate = (likes + comments + shares) ÷ audience, as a percentage. By-followers is the standard cross-account comparison; by-reach is fairer for algorithms that limit visibility. Benchmarks (by followers): under 1% low, 1–3.5% average, 3.5–6% strong, above 6% excellent — brands use ER to price sponsored posts.
FAQ
Which denominator should I use?
What is a good engagement rate?
Why is my ER dropping?
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